With the acceleration of economic globalization and the intensification of international competition, the stainless steel forging industry is facing increasing challenges. As an important manufacturing industry in China, the construction of stainless steel forging brand and quality management has become an important factor for enterprise sustainable development. The following will provide evidence based on national policy information, and use a Jiangsu stainless steel forging manufacturing company as an example to illustrate their brand construction and quality management practices.
I. National policy information
- “Product Quality Law of the People’s Republic of China”
The law stipulates that product quality should meet national standards, industry standards or product standards, otherwise it will bear corresponding legal responsibilities. At the same time, the law also stipulates that producers should assume quality assurance responsibilities for their production and sales products, and should sign a quality assurance agreement with consumers.
- “Quality Improvement Action Plan”
The plan is a document issued by the State Council aimed at promoting high-quality development of China’s manufacturing industry. It mentions the need to strengthen the formulation and certification of quality standards, improve the quality level of the supply system, promote the “double random, one public” supervision method, and strengthen the construction of the quality credit system.
II. Enterprise practice case
A Jiangsu stainless steel forging manufacturing company was founded in 1998 and is a professional enterprise engaged in stainless steel forging production. In order to increase brand awareness and competition strength, the company has taken several measures.
- Brand construction
The company has sought to increase brand awareness through various means, such as advertising and participating in industry exhibitions. In addition, they have focused on enterprise culture construction, promoting employee formation of core values that match the company’s positioning.
- Quality management
The company strictly follows national and industry standard requirements for production, and all products require rigorous inspection and testing before leaving the factory. In addition, they have introduced advanced foreign technology and equipment to improve production line efficiency.
III. Conclusion
The construction of stainless steel forging brands and quality management is crucial for enterprise long-term development. Under the support of national policies, enterprises should pay attention to improving product quality level, strengthening brand promotion, and gaining advantages in market competition. At the same time, government departments should further improve quality standards and quality supervision systems to promote high-quality development of the manufacturing industry.
