How to export products to the international market as a forging factory? Please give examples with data and cases, write an article, and translate it into English.
Exporting products to the international market is a serious consideration, especially for forging factories. Here are some recommendations from four aspects: market positioning, brand building, quality certification, and marketing.
Market positioning: When positioning in the market, the forging factory needs to study the needs and trends of the target market, and adjust the product structure according to the market situation. At the same time, understand the policies and regulations of the target market and ensure that the product meets local standards and regulations. For example, for the European market, the forging factory can choose to produce bicycle components that meet the requirements of the European Union’s RoHS directive and test and certify the products.
Brand building: The brand is an important medium for conveying values and quality commitments to customers. Brand building requires long-term investment and continuous improvement. In terms of brand building, forging factories can adopt various methods, such as participating in well-known domestic and foreign exhibitions, cooperating with industry associations, and regularly publishing corporate news and announcements. At the same time, it is necessary to improve the professional level and quality of employees to create a brand image with core competitiveness.
Quality certification: Quality certification is a necessary condition to ensure that products meet different national and regional standards. In fact, most buyers in the international market will require suppliers to provide quality certifications and consider their quality certification when choosing partners. Therefore, forging factories need to be prepared in terms of product quality and seek appropriate certifications from different countries and regions.
Marketing: Marketing is an important means of conveying product information and value to customers. Marketing can use various methods, such as establishing online marketing channels, launching advertising, participating in exhibitions and conferences, etc. At the same time, forging factories can also rely on social media platforms such as Facebook, Twitter, and LinkedIn to expand overseas customers, establish a good reputation and image.
With the four aspects above, forging factories need to continue to explore to gradually build a brand with international competitiveness and export high-quality products to the international market.
Example: Velocio, a mountain bike accessories manufacturer in France, chose a forging factory in Dongguan as a partner. The manufacturer obtained international standard certifications like ISO9001 quality management system certification, RoHS environmental protection certification which made Velocio possess more confident choices, and through in-depth cooperation with it, provided Velocio with first-class products and services.
