With the acceleration of globalization, China’s manufacturing industry is facing unprecedented opportunities and challenges. Cold forging, as an important part of the manufacturing industry, its global market competitiveness has become the focus of attention. The purpose of this paper is to analyze the competitiveness of China’s cold forging in the global market, explore its advantages and disadvantages, and put forward some suggestions to improve the competitiveness.
The competitive advantage of cold forging in the global market
Cost advantage: China has rich labor resources and relatively low production costs, making cold forging forging has a competitive advantage in price. In addition, with the continuous improvement of production technology, production efficiency is also gradually climbing, further reducing production costs.
Technical strength: In recent years, China has made remarkable achievements in the research and development of cold forging technology, such as new cooling technology and mold manufacturing technology. The application of these technologies makes China’s cold forging parts have strong competitiveness in quality, performance and production efficiency.
Improvement of the industrial chain: China has formed a relatively complete cold forging industry chain, covering raw material supply, equipment manufacturing, mold processing, finished product production and other links. The integrity of this industrial chain makes enterprises have advantages in production organization and cost control.
Policy support: Our government has been committed to promoting the transformation and upgrading of the manufacturing industry, and has introduced a series of policy measures to support the development of the cold forging industry, such as tax incentives, financial support, market expansion and so on. The implementation of these policies provides a strong guarantee for the competition of China’s cold forging parts in the global market.
China’s cold forging forging in the global market competitiveness is insufficient
Weak brand influence: Compared with international well-known brands, China’s cold forging brand is not well known in the international market, which affects its competitiveness in the global market.
Low added value: At present, China’s cold forging products are mainly concentrated in the low-end market, and the high-end market accounts for a relatively small proportion. This results in lower added value for the product, limiting its profitability in the global market.
Lack of innovation ability: Although China has made certain achievements in the research and development of cold forging technology, compared with developed countries, the innovation ability still needs to be improved. This limits the technological leadership of cold forging in the global market.
The degree of internationalization is not enough: At present, the export market of cold forging parts in China is mainly concentrated in some developing countries and regions, and the market expansion of developed countries is relatively limited. This has limited its share in the global market to some extent.
Strategies and suggestions to enhance the competitiveness of China’s cold forging in the global market
Strengthen brand building: By increasing publicity, improving product quality and service level and other measures, enhance the visibility of China’s cold forging brand in the international market.
Increase the added value of products: increase research and development investment, develop high-end market products, and improve the added value and profitability of products. At the same time, promote the extension of the industrial chain to high value-added links, and enhance the competitiveness of the entire industry.
Strengthen the innovation ability: strengthen the cooperation and exchange with domestic and foreign scientific research institutions, introduce advanced technology and management experience, and improve the innovation ability of cold forging technology in China. At the same time, enterprises are encouraged to increase investment in research and development, and cultivate innovative enterprises and technical teams.
Expand the international market: actively participate in international exhibitions and trade activities to expand the market of developed countries. At the same time, strengthen cooperation and exchanges with multinational enterprises to improve the influence of China’s cold forging in the global market.
Improve the level of green environmental protection: pay attention to the trend of environmental protection and sustainable development, and strengthen the application of green production and circular economy concepts in cold forging forging production. Promote cleaner production technology and energy-saving measures to reduce the impact of products on the environment.
Strengthen the cultivation of talents: strengthen the cultivation and introduction of talents, and establish a sound talent incentive mechanism. Cultivate a compound talent team with international vision and professional skills to provide talent guarantee for the sustainable development of China’s cold forging industry.
Overall, China’s cold forging has a certain competitive advantage in the global market, but there are also some shortcomings. Through the implementation of strategies such as strengthening brand building, improving product added value, enhancing innovation ability, expanding the international market, improving the level of green environmental protection and strengthening talent training, it is expected to further enhance the competitiveness of China’s cold forging parts in the global market. Looking forward to the future, with the continuous progress of science and technology and the increasingly fierce competition in the global market, China’s cold forging industry needs to constantly innovate and improve to meet the needs of market changes and win greater space for development.
