With the continuous development of globalization, competition among cross-border enterprises in the stainless steel forgings industry has become increasingly fierce. In this situation, it is particularly important to formulate effective competitive strategies. This article will explore the competitive strategies of cross-border enterprises in the stainless steel forgings industry, taking into account national policy information and using Chinese steel enterprises as examples.
First, we need to understand the policies and trends of various countries in the steel industry. Under the influence of the global pandemic, many countries have begun to introduce a series of stimuli and support policies, such as the US “Buy American” policy and the EU’s “Green Deal”. These policies will have an impact on the competition of cross-border enterprises in the stainless steel forgings industry. The Chinese government has also responded actively to the international situation and introduced a series of policies to support the healthy development of the steel industry, including strengthening technological innovation, optimizing energy usage structures, and enhancing environmental protection.
Based on the above background, cross-border enterprises in the stainless steel forgings industry need to develop several competitive strategies in response to the problems and classification status they face in the globalization process:
- Strengthen industrial chain cooperation to achieve economies of scale. Currently, the localization degree of the stainless steel forgings industry is relatively high. Enterprises need to fully utilize their cross-border resource advantages, carry out industrial chain collaboration and technical services with local enterprises, and achieve win-win situations. For example, China’s steel enterprises Baosteel and HBIS have actively proposed cooperation with other global enterprises to jointly promote green development.
- Focus on technological innovation and improve product quality. Technology is the core competitiveness of stainless steel forgings enterprises. Strengthening research and development and focusing on technological innovation are of great significance to the long-term development of enterprises. In particular, in terms of environmental protection and energy conservation, innovative technologies can make products more compliant with environmental standards and win market recognition.
- Develop differentiated strategies for local markets. Enterprises need to develop targeted and differentiated strategies based on the market characteristics of different countries and regions. For example, targeting the China domestic market, Baosteel Steel uses the government’s “Belt and Road” strategy, through relevant national departments, to promote Baosteel brand in foreign markets.
In summary, cross-border enterprises in the stainless steel forgings industry need to formulate different competitive strategies according to different market environments and national conditions, and understand national policy backgrounds and trends for reference when formulating strategies. At the same time, from the practical operation perspective, enterprises need to focus on environmental protection, technological innovation, economies of scale, and other aspects to achieve victory in the fierce global market competition.
